| Topic:
Inventor Share: Let's Gel
Speaker: Robb McMahan
Let’s Gel Corporate Overview
Let’s Gel Inc. is a Texas corporation founded in
2002 by Robb McMahan. Let’s Gel specializes in developing
and marketing proprietary consumer products that utilize
advanced polymer gel technologies. Let’s Gel focuses
on high-end products that have mass market potential and
solve significant ergonomic or safety problems.
During the last three years Let’s Gel has successfully
introduced its first product: the GelPro Gel-Filled Floor
Mat. The GelPro Mat is a revolutionary ergonomic anti-fatigue
mat that features a soft shock absorbing gel core. GelPro
Mats utilize a durable and easy to clean designer surface
that perfectly complements the décor of residential
homes. GelPro Mats are a unique product that is differentiated
in the market and clearly superior to any competing products.
Product superiority has led to extraordinary growth for
Let’s Gel. Going from zero revenue three years ago
to approximately $20 million in 2008, Let’s Gel anticipates
being one of the fastest growing private companies in the
U.S. this year. Our growth rate is a testimony to the high
level of consumer acceptance of our products, the overall
size of the opportunity, and validation of our branding
and advertising strategies.
There are tens of millions of floor mats sold every year
in the U.S. and for the most part consumers are completely
unaware of the brand they are purchasing. Our goal is to
establish GelPro Mats as the first widely recognized brand
of premium floor mats. To support this goal, GelPro Mats
are advertised in approximately 50 of the largest consumer
magazines every month. GelPro Mats are consistently featured
in Better Homes and Gardens, AARP, Ladies Home Journal,
Women’s Day, Architectural Digest, Real Simple, Cooking
Light, Bon Appetite and many more. Let’s Gel is planning
a cable television campaign in the fourth quarter of 2008
to further support our branding efforts and create pull
through demand for our retailing partners.
GelPro Mats are a proven winner in retail. Bed Bath and
Beyond recently completed a full rollout of GelPro Mats
to their 900 plus locations and report extremely strong
ongoing sales. GelPro Mats are also sold through approximately
400 of the leading independent gourmet retails stores throughout
the nation. Several high-end retailers such as Neiman Marcus
and Sur la Table sell Gel Pro Mats either in their stores
or though catalog and online.
Let’s Gel projects continued strong growth in sales
of GelPro Mats into 2009 and beyond. We are aggressively
expanding our sales channels into both Europe and Japan.
We will continue to add to our portfolio of mats with new
designs, sizes and features that ensure our market leadership.
Sponsor: EC Chi
June 26, 2008, 6:00 - 8:00 pm
|
