Many things have changed in the span of a few years. One of these many things is the concept of marketing an idea. With changing technologies, there are bound to be some differences in how we market ideas now, compared to how it was done before. However, many people who market do not change their strategies, despite the introduction of these new technologies, and that can lead to costly marketing mistakes. Find out if you are marketing your idea wrong, and at the same time, learn how you can fix it. Below are three of the most common mistakes that people make when it comes to marketing an idea.
1. You tend to misuse Twitter
Many companies use Twitter as another vehicle for them to advertise, send out a press release, and accomplish many marketing plans for free. However, the sad thing is out of all of these people, many end up using twitter wrong. For one to be an effective tweeter, he must either be amazing or useful. Since “amazing” news doesn’t come around too often, then the result may be sporadic and unreliable tweets. Take it from us, it is better to be useful than amazing. When you are useful, you can post something that your followers will be able to use every day. And right along with that, you can post your press releases and other marketing materials, mixing them all in with all of the useful stuff.
2. You’re not quite sure what your customers want, yet, you don’t bother finding out either
Sometimes, it can really be a mystery figuring out what consumers want. After all, it can change all the time. However, the great mistake comes when you stop trying to figure out this want. You need to be in the know all the time so that you can come up with products that will actually sell! There are actually many online tools that marketers can use. Great examples are google trends or the keyword tool also in Google. Marketers should take advantage of these and use them to figure out what they should be serving their customers.
3. You bombard your social media outlets reminding people of how great your products are
This marketing mistake is so common across small and big companies alike. Every company seems to want to outdo each other on social media, promoting the best sale ever, the greatest deal, and what have you. It always follows with requests to click this link, like this page, watch this video and so on. If you keep on doing this, you won’t only end up boring your customers, you will also annoy them too. Then, when that happens they will leave you. Prevent yourself from doing this by going back to our first bit of advice, and that is to be useful. Make your social medial useful to your consumers and promote your sales and deals every once in a while. Your customers will appreciate you more and will be less likely to go away.
These great tips have come from talented people who work in a marketing team. If you want them to help you solve more of your marketing problems and dilemmas, all you need to do is get in touch with them by either writing them an email or dialing our company hotline number. You are also very welcome to set up a free and confidential first meeting with our marketing team. This meeting is a no-commitment one, but it will allow you to see how our company works. From then, you can decide to sign on and get a collaboration going!